Questions I get asked on pretty much every call.

No. Most of the businesses I work with are already good at what they do, they've just never had someone show that properly online. A small, engaged following that grows the right way beats a big, dead one every time.

Honestly, that's most of my clients. Handed a generic package, passed to an account manager who was never in the room when it was sold, and never hearing from the person who actually pitched them again. It's not about who's good at their job, it's that nobody owned the outcome. That's the exact thing RAKO Media exists to fix. You deal with me. Always.

I write the strategy, I build every shot list, and I'm the one on site directing and filming. The editing is executed by my editor working to that direction, and every single cut comes back to me before it goes anywhere near your account. I'm ruthless at that stage, which is the whole reason it works. So it's founder-led rather than founder-only, and that's deliberate: it's how you get real volume without the quality sliding. What you never get is your brand handed off to someone who's never spoken to you.

Both St Andrews Hotel and The Butcher Club saw organic views jump within the first few months, not years. That said, this is infrastructure, not a magic trick. The strategy phase happens first for a reason, results compound once the system is actually running.

Three months for retainer clients. Long enough to actually build momentum, short enough that you're never stuck. No lifetime contracts, no exit fees, no fine print designed to trap you.

Everything goes into Planable before it's posted. You review, comment, approve or request changes. Nothing goes live without your sign-off, and every retainer includes one round of revisions per video.

Because the thing clients actually want, someone who genuinely cares whether it works, stops being true the moment you're juggling fifty accounts. I keep the client list short and I stay the one making the decisions on every account. There's support behind me on execution, which is how the volume gets done, but the thinking and the standard don't get delegated. Deliberately small, not accidentally small.

Yes, and it's where my strongest results are. I spent years working in hospitality before marketing, and my case studies are a family pub that went from 35,000 to over 300,000 monthly organic views and a butcher that cleared a million views in its biggest months. I understand service, margins and why a quiet Tuesday hurts.

With me, full management starts at $5,000 a month, a one-off content shoot is $3,500, and coaching starts at $400 for a call or $1,500 for a six-week package. Across the Australian market you'll find everything from $500 freelancers to $8,000 agencies, and the difference is almost always how much video is included and who actually does the work. I've broken down the whole market with real numbers here.

Three good Reels a week is enough for most venues, and one planned shoot day a month produces all twelve. Consistency at a pace you can hold beats a burst of daily posting that dies in a fortnight. Here's the full maths.

No. The product, the process and your staff can carry the whole account. Some of my best performing content is hands, food and banter, with no owner in sight. Here are five formats that need zero face time, plus the gentle way in if you ever want it.

Not on day one. Instagram and Facebook are where every hospitality customer already is, so we win there first. TikTok is brilliant for discovery and we add it once the content rhythm is established, usually around the three to six month mark, using video that's already proven organically.