Services
Organic social for independent hospitality, food and brands with a story worth telling. Four ways to work together, starting at $400. Pick the level that fits where your business is at.
The Four Ways In
01 · Learn It
$400 one-off · $1,500 for 6 weeks
A single hour of straight answers on your content, or the full six weeks: three sessions plus message support Monday to Friday, so you can send me a video before you post it and fix the hook while it still matters.
For new venues and food brands not ready to commit, and anyone with an internal person who's having a go and could be much better.
02 · You Film, I Do The Rest
$1,800 / month
Every month I send you a shot list of exactly what to film, built for your business and the right mix of content. You film it on your phone, send everything through in one go, and it comes back as up to 10 edited videos, ready to post. You write the caption, you hit schedule.
I do the two things people get stuck on, the thinking and the editing. You point a phone and tap schedule.
03 · I Film It For You
$3,500 per shoot
Pre-shoot research, a custom shot list, a 2 to 3 hour on-site shoot directed and filmed by me, 12 edited videos, 10 images, one round of revisions, 10-day delivery. You post it yourself.
Run it monthly, quarterly or as a one-off. Two hours of your time buys a month of content.
04 · It's Handled
From $5,000 / month
Strategy, monthly shoot days, editing, captions, scheduling, comments and DMs, and a monthly report with a proper catch-up. Your job shrinks to the shoot, the meeting and tapping approve, about four hours a month.
The full system, detailed below. Three-month minimum, no lock-in beyond that.
Who This Is For
The owner makes the call. Venues and food brands with something real: a story, a room, a family, a point of difference beyond the menu.
You're profitable and want more of the right people through the door, not a miracle to save a sinking ship.
You already know social matters. We're not spending half the engagement proving the concept.
I shoot everything myself, so retainer and shoot clients are Melbourne and surrounds. Plan + Edit and coaching work anywhere in Australia.
If the whole brief is "two for one on Thursday", I'm probably not your guy.
How It Works
We get on a call. I deep-dive into your current socials, set a benchmark, and research your industry.
A full positioning document: content pillars, funnel mapping, tone of voice, posting frequency, platform strategy and content examples.
Built into month one of every retainer, because nothing that comes after it works without it.
I plan, direct and film a structured shoot on site, capturing a full month of content in a single day. You don't need to know what to say or where to stand, that's my job.
The biggest part of the job, and the part nobody sees. Every video is built for the platform it lands on: a hook in the first second, pacing that holds attention, captions and sound that work with the feed instead of against it.
Everything goes into Planable, my scheduling program. You review, comment, approve or request changes before anything goes live.
Content publishes on schedule. At the end of each month I go through the numbers and put together a performance report: what worked, what didn't, and why.
An hour together, every month. I take you through the report, we talk through anything coming up in the business that the content should get ahead of, and we set the direction for the month after. It's also just a proper catch-up, which is the part most agencies quietly drop.
Full-Service Social Media Management
Every retainer is built around your business, so rather than pick a box off a shelf, we map it out together on a call.
In Every Retainer
What Scales With You
Three tiers, and the difference between them is volume and reach:
Starter · $5,000 + GST
10 videos a month. Instagram and Facebook. One two-hour shoot a month.
Core · $6,000 + GST · most popular
14 videos a month. Adds TikTok, an extra shooting hour and two stories a week.
Growth · $7,000 + GST
16 videos a month. Adds LinkedIn with 12 LinkedIn-specific posts and three stories a week.
Investment
From $5,000 + GST / month
Where you land depends on volume and platforms. I'll map that out with you on the call, once I know what you're actually trying to achieve.
Map It Out With Me →Joseph is honestly amazing. I've been working with Joseph to improve my organic content and videos. Love the way he breaks down content and his creative ideas. I recommend Joseph to everyone who is looking to improve their organic content.
The Honest Maths
Planning, filming, editing, writing, scheduling, reporting, replying. And it's never a junior who ends up doing it, it's the owner, at night, after service. Price your own hours honestly and the retainer costs less than the time it gives back. I need four hours of your month: the shoot, the meeting and tapping approve.
