Brands I've Worked With
Spoken at AHA Victoria HospoFuture Expo · The Comeback Conference
Featured in Authority Magazine · Brand Builders Lab Podcast
The Work
All the views below are organic.
Tap a video to hear it.
The Problem
They're failing because they're inconsistent, reactive and unfocused.Sound familiar?
Posting without a plan. Content that looks fine but drives nothing. A founder's voice going completely unused. Execution that reacts instead of builds.
The fix isn't more content. It's a system, built around your business, not borrowed from a template.
The RAKO Approach
Before a single piece of content is made, I get clear on who you are, who you're talking to, and what makes you worth following. Brand strategy, tone of voice, content pillars and funnel mapping, all defined upfront.
Structured shoot days planned, directed and filmed by Joseph, then edited to his brief and signed off by him before anything goes live. The edit is where it comes together: hooks, pacing, captions and sound built for each platform rather than repurposed across all of them.
Every month I go through the numbers and put together a deep-dive report on what worked, what didn't, and why. What I find shapes the month that follows, so decisions come from data rather than guesswork.
Why It's All Organic
Paid ads are rent.
Organic content is equity.
Every month spent building an audience is an asset you own. Every month spent on ads disappears the moment you stop paying. Short-form video reach is the closest thing to free attention a small business will ever get, and most of them are ignoring it because nobody profits from telling them.
Results, Not Vanity Metrics
Every one of these views came organically.
No paid ads, no boosted posts, no shortcuts.
St Andrews Hotel · Hospitality, Fitzroy
Monthly organic views in the first full month, and 7.77M views in 14 months. Sunday roast bookings up 77% and Wednesdays went from 5 bookings to 65, with zero paid ads.
The Butcher Club · Retail Butcher, Melbourne
Views in their biggest months. TikTok launched from zero, with the floor staff beating the celebrity partnerships.
What Clients Say
Every one of these is a verified Google review.
Nothing edited, nothing tidied up.
Joseph helped us grow our following from 1,500 to over 6,000 followers. His professionalism, creativity and strategic approach significantly increased our online visibility and engagement. He was always responsive, proactive, and genuinely invested in our success.
It's been an absolute pleasure dealing with Joseph. Joseph's expert tactical advice on how to refine my approach for the future was delivered approachably, fit my business' bespoke needs, and showed a real passion for the industry. Bravo, RAKO!
Since working with RAKO Media we have so much direction, so much clarity and most importantly so much confidence about how to show up online. What you actually need is someone in your corner who understands your business. I genuinely could not recommend Joseph and RAKO Media enough.
How We Work Together
Four ways to work together, from a $400 call to a full retainer. Built for independent venues, food brands and businesses with a story worth telling.
Where Most People Start
Start where your budget is.
Want It Fully Handled?
From $5,000 + GST / month
The full system: strategy, monthly shoot days, editing, scheduling, comments and reporting. Your job is the shoot, the meeting and tapping approve.
See Full Pricing & What's Included →Let's Talk
Twenty minutes. We'll chat through where you're at, what you're trying to achieve, and whether I'm the right fit.
