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Straight answers about social media, from someone who actually does the work.

How much does social media management actually cost in Australia?

Real numbers, including mine. What you get at every price point, why the cheapest option usually costs the most, and how to compare an agency against hiring someone yourself.

Why isn't your business's Instagram growing? The three real reasons

It's almost never the algorithm. It's one of three things: you're selling too much, you're posting without a plan, or you're reaching the completely wrong audience.

How a family pub in Fitzroy went from 35,000 to 300,000+ organic views a month

The full St Andrews Hotel story. The first viral video, the strategy behind it, the Sunday roast that filled the venue every week and what any venue can copy from it.

The one change that took a local butcher to million-view months

The Butcher Club was posting weekly specials because that's how it had always been done. We deleted them. Here's what happened next, with the numbers.

Should you boost posts or run ads? Honest answer: neither is your real problem

Boosting is paying to show more people content that didn't work the first time. Before you spend a dollar on reach, here's the question to ask about your content.