My Story
Most people who come to me are tired. Tired of guessing what to post. Tired of feeling like social media is a constant chore. Tired of paying for support that never quite delivers what was promised.
Often, the people who come to me have tried working with someone else before. An external team, a freelancer or a more traditional agency setup. And it didn't feel right. Too hands-off. Too templated. Or too disconnected from their actual business.
RAKO Media exists because I saw a better way to do it.
Before this, I spent years in hospitality, learning how to read a room, earn trust and understand what people actually respond to. Those skills became the foundation of how I approach content and strategy.
From there, I moved into the marketing world, working as a Social Media Specialist inside one of Australia's top agencies. That's where I sharpened my strategic thinking, learned how to plan content properly, and saw firsthand what works, what doesn't, and why so many businesses feel completely overwhelmed by social media.
How I Got Here
Talking to a hundred people a day. Learning how to read a room, earn trust and understand what people actually respond to, in real time, with no second takes.
Trained inside one of Australia's top marketing agencies. Strategy, execution, reporting. Saw firsthand how good businesses were being let down by hands-off, templated approaches.
Built deliberately small. Fewer clients, deeper work, real accountability. I write the strategy, run the shoots and sign off every piece of content before it goes live, with support behind me on execution so the volume never comes at the cost of the standard. What you never get is a handoff to someone who's never met you.
What stood out to me was how often good businesses were overcomplicating things, or paying for support that looked impressive but lacked care, context and follow-through.
So I took what I'd learned and applied it differently.
I'm not here to churn out cheap content or force your business into a formula that doesn't fit. I listen first, and I create work that helps you feel clear, confident and proud of how your business shows up online.
If you're feeling stuck, overwhelmed or simply want things done properly, we should talk.
