Questions I get asked on pretty much every call.

No. Most of the businesses I work with are already good at what they do, they've just never had someone show that properly online. A small, engaged following that grows the right way beats a big, dead one every time.

Honestly, that's most of my clients. Handed a generic package, passed to an account manager who was never in the room when it was sold, and never hearing from the person who actually pitched them again. It's not about who's good at their job, it's that nobody owned the outcome. That's the exact thing RAKO Media exists to fix. You deal with me. Always.

I write the strategy, I build every shot list, and I'm the one on site directing and filming. The editing is executed by my editor working to that direction, and every single cut comes back to me before it goes anywhere near your account. I'm ruthless at that stage, which is the whole reason it works. So it's founder-led rather than founder-only, and that's deliberate: it's how you get real volume without the quality sliding. What you never get is your brand handed off to someone who's never spoken to you.

Both St Andrews Hotel and The Butcher Club saw organic views jump within the first few months, not years. That said, this is infrastructure, not a magic trick. The strategy phase happens first for a reason, results compound once the system is actually running.

Three months for retainer clients. Long enough to actually build momentum, short enough that you're never stuck. No lifetime contracts, no exit fees, no fine print designed to trap you.

Everything goes into Planable before it's posted. You review, comment, approve or request changes. Nothing goes live without your sign-off, and every retainer includes one round of revisions per video.

Because the thing clients actually want, someone who genuinely cares whether it works, stops being true the moment you're juggling fifty accounts. I keep the client list short and I stay the one making the decisions on every account. There's support behind me on execution, which is how the volume gets done, but the thinking and the standard don't get delegated. Deliberately small, not accidentally small.