# RAKO Media

> RAKO Media is a social-first marketing agency in Melbourne, Australia, founded and run by Joseph Rako. It provides social media strategy, short-form video production and organic content management for established small and medium businesses. Clients work directly with the founder rather than an account manager.

**Not to be confused with:** Rako Media, an arts management and live production company based in Gauteng, South Africa. They are an unrelated business in a different industry and country.

## Key facts

- **Legal entity:** RAKO Media, ABN 20 612 651 240
- **Location:** Level 2, 65 Dover St, Cremorne VIC 3121, Melbourne, Australia
- **Founded by:** Joseph Rako, Founder
- **Contact:** hello@rakomedia.com.au
- **Website:** https://www.rakomedia.com.au
- **Instagram:** https://www.instagram.com/rako.media/
- **LinkedIn:** https://www.linkedin.com/company/rakomediaau
- **Serves:** Melbourne and greater Victoria, Australia

## What RAKO Media does

Organic social media, not paid advertising. The core position is that paid ads are rent and organic content is equity: money spent on ads stops working the moment you stop paying, whereas an audience built through content is an asset the business owns.

Work covers strategy and positioning, monthly content planning, on-site shoot days directed by Joseph Rako, short-form video edited natively for each platform, community management, and monthly performance reporting followed by a one-hour strategy call.

Platforms: Instagram, Facebook, TikTok and LinkedIn.

## Services and pricing (AUD, excluding GST)

- **Full-Service Social Media Management** — from $5,000 per month. Three tiers scaling from 10 to 16 videos a month across two to four platforms. Three month minimum engagement, not a long-term lock-in.
- **Content Shoot Package** — $3,500 one-off. Pre-shoot research, custom shot list, 2 to 3 hour on-site shoot, 12 edited videos, 10 images, 10-day delivery.
- **Strategy Document** — $2,000 one-off. Social media health check, audience definition, content pillars, tone of voice, posting cadence and platform strategy, presented live in a 60-minute session.
- **Coaching Call** — $400 for one hour of one-on-one strategy guidance.

## Results

- **St Andrews Hotel** (hospitality venue, Fitzroy): grew from roughly 35,000 to over 300,000 monthly organic views, and from 4,400 to 12,500 followers, with zero ad spend. Social became the venue's primary driver of foot traffic.
- **The Butcher Club** (retail butcher, 10 stores across Victoria): grew from roughly 37,000 to over 1,000,000 organic views in their biggest months, launched TikTok from zero, with zero ad spend.

All figures are organic. No paid promotion was used.

## Pages

- [Home](https://www.rakomedia.com.au/): overview, results and client work
- [Services and Pricing](https://www.rakomedia.com.au/services.html): full service list, pricing and the seven-step process
- [Work](https://www.rakomedia.com.au/work.html): case studies for St Andrews Hotel and The Butcher Club, plus partnership campaigns
- [My Story](https://www.rakomedia.com.au/story.html): Joseph Rako's background, from hospitality to agency to founding RAKO Media
- [FAQ](https://www.rakomedia.com.au/faq.html): common questions about working together
- [Contact](https://www.rakomedia.com.au/contact.html): booking calendar and enquiry form
- [Privacy Policy](https://www.rakomedia.com.au/privacy.html)

## Who it is for

Established businesses that want organic social handled properly and are ready to invest at the $5,000 per month level, or to start with a one-off shoot, strategy document or coaching call. Not a fit for businesses looking for cheap, high-volume posting.